Their Marketing is F$%@ing Great

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Their Marketing is F$%@ing Great

So, I've been thinking about this post for a while.  As most people know, I have a beard.  It's pretty much part of me at this point.  I actually have forgotten the last time I purchased an actual razor.  I just enjoy having the good old rug on the face to protect myself from the cold in the winter, and keep my face from burning in the summer.

But if I did shave, this is where I would go...

That's right, "their blades are f$#@ing great."  There is something about a simple, well thought out and executed, video that can grab a customers attention.  There is passion in this video for what they believe in.  Granted it is supposed to be entertaining, but they are telling a story and getting their point across.

Now I have always remembered the old saying "imitation is the sincerest form of flattery," but in this case it wreaks of desperation.  Gillette has come up with a new business model for selling their razors, the Gillette Shave Club.  Are you kidding me?   Not only did you pretty much rip off their idea, you couldn't even come up with a different name.  

And here is the kicker of it all...they are pitching it is a product that is less expensive then Dollar Shave Club, but it's not even close.  I'm not going to get into the math involved with this, because well, that's why I wanted to be in the creative business, I am horrible at math.  But a person with remedial math skills can solve this equation.  Gillette is basically trying to outsmart the consumer with marketing, but looking at the results, they are failing.

This is how they kicked off their campaign...

They even stole the breaking through the paper door from Dollar Shave Club.  Now when you start looking into this save up to 50%, it's extremely deceiving.  Dollar Shave Club is sending you a handle and 4 shaver cartridges for $9 a month for their premium subscription, Gillette is sending you a handle and 1 shaver cartridge.  If you wanted to get the same amount of blades, you are forking over double of what DSC costs. 

Nice try Gillette.

Dollar Shave Club their blades are f$%@ing great, and their marketing/PR plan is even better.  Rock on guys.

-Nick

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Finding a Connection...Tactfully

I want everyone to take a look at the video below before reading on.  

Famous Footwear nailed this ad.  It's a perfect example of connecting with customers without over marketing your company.  There are four points in this commercial where shoes and boots are highlighted that you would not even think about.  In fact, I would imagine most who first watch this have no idea what is being advertised.

There are many ways to market your company, but these are the types of advertising messages that small, local businesses should strive for.  With the way the world of purchasing is now, almost anything can be bought and shipped online for less than you can purchase in a local store.  With that being said every local business needs to sit down and think, "How do I connect with my customers?"

Consumers either want the best deal, or feel like they are a part of something.  When you can create those connections you will continue to bring customers threw your doors.  

-Nick  

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Codie & Rachel

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Codie & Rachel

Had the privilege of shooting some engagement photos for my nephew this past week.  The wind was a little out of control and made for an interesting evening.  These are a few of our favorites.  Cheers to these two, and the future years to come.  Welcome to the family Rachel.

-Nick

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Three Guys, A Camera, and a Mission

photo credit: Boys and Girls Club of Brookings

photo credit: Boys and Girls Club of Brookings

Looking back at this project it's crazy to think about what we were trying to accomplish.  We had a dream, as a wise man once said, and dreaming is one of the greatest things we as mammals should not let go to waste.  We had a mission, a tall order at that, and we set out.

The idea started after a great morning at 1 Million Cups at the Children's Museum.  Seth, Headcheese at Woodenlegs Brewing Co., came up to me and asked if I had heard that SD is the only state the President hadn't visited while holding the office.  After a few people had gathered we started thinking, "What can we do to try to get him here?"  Well we have cameras and microphones, how about a video.  And it started the long process of organizing.  

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We'll skip the grueling details of organizing, because we all know how that can go.  The only thing we made sure of was this was a run and gun shoot, and by no means did we want to bring a ton of gear out

The day was a blur of driving, setting up, reading through lines, shooting, reading through lines, driving, etc.  Hitting 12 different locations in one day is a long day, and we compressed that into about 5-6 hours of actually filming.  It was a whirlwind of cables, microphones, coffee, and scripts, but we finished it.

It's funny how things turn out.  After watching the video get 3300 views in under 48 hours, which is pretty good for a off the cuff video about a small city in South Dakota, it was announced that President Obama would visit just 50 miles north at Lake Area Tech to give their commencement address.  There's always that deflating moment that says, "man it was all for nothing."

But it wasn't.  The video served a purpose for our town.  We have received many compliments about how it conveys a small portion of what makes Brookings great.  It doesn't highlight everything, the video would be way to long for what we were wanting to accomplish, but it focuses on a few spots that make Brookings appealing.  There are obviously many more.  

And if nothing else...we made front page news.  BOOM!

-Nick

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Simplicity in Stillness

So I had some time to kill while out of town.  I was going to shoot a time-lapse of the sunsetting on beautiful Lake Geneva, WI.  Due to parking, I needed an outlet from my truck to power the slider as our batteries were dead, I did not get to shoot the sunsetting.  

So I decided to sit and take it in.  I sat on the shore for over 3 hours and realized something.  I can't understand why I don't do this more often with my family.  Time in a day is typically coveted with busyness of life, but this is something that is free, and is absolutely incredible to watch.

I am starting to realize with the birth of my son, that time is really a precious thing to waste.  You always hear that phrase, but it doesn't always hit you.  It hit me tonight.  You only get one life to live, so live it.

I encourage people to take some time in the day to just sit and take it in.

-Nick

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What makes your community great?

When you think about the community in which you live, what do you think about?  Is it your neighbors, friends, family, etc.?  Is it the fortune 500 company making deals all across the world, or the mom and pop donut shop down on Cherry St?  What makes your community great?  For me, it's people of all walks of life that make my community great.  Here is a story of two ladies that sat down over a pint and made their dream a reality.

Hitch Design Studio is now a year old and their business continues to grow.  It is people and places like this that make Brookings what it is.  It's sitting down for a cup of coffee, or beer, and wondering what could be. 

Everyone enjoys stories.  What's yours?

-Nick

Here are some behind the scenes looks.  Be sure to take a look at the outtakes below.

If you want to hear the most infectious giggle on the planet (Renee), look no further than the video below

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1 Million Cups for Community

We took a couple of cameras out to help capture mayor Tim Reed's discussion at 1 Million Cups in Brookings, SD.  Some insights of what our city is doing and where we are headed.  If you have some time, fire up these videos and take a look.

Part I is the mayors talk.

Part II is the Q & A.

We will be bringing more of these to you in the coming months so stay tuned.

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Je Suis Charlie

Our hearts go out to all of the artists and people involved with the horrible terrorist act at Charlie Hebdo, and to all of the artists around the world showing strength today and in the coming days. Many artists are fighting back with what they do best, and below is one of the many that struck a chord with us.

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Powerful Messages

First I would like everyone reading to watch this video below.  Take a few minutes.  It's a short, but the message is extremely powerful and well delivered.

So when I first watched this, I had an idea of what was going to happen.  The feel good message at the end was a bit predictable, but you don't feel the overwhelming feeling of letdown like you would from a predictable movie.  Why?

The reason this feeling is non existent is because most people enjoy a "feel good" story.  A story that reminds them that, even when there are so many bad things going on, there is still good in this world.  

This video in particular because it is not a set up.  There are no actors, no set designers.  It's just the uninhibited expression of youth delivering a message, and it grabs you.  It reminded me of my parents, who taught me the same values as a child.  I think most people can get behind what is happening in this video, but I am not trying to push an agenda here.  I'm focused on the story, the message. 

Stories are what drive people's daily lives, and these types of stories are what drive us further down life path.  

-Nick

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